Understanding Digital Marketing Attribution When Sales Are Down

Understanding digital marketing attribution is like trying to trace steps back to find the path through a maze. It’s all about figuring out which touchpoints or interactions in a marketing campaign lead customers to make a purchase. Attribution helps marketers assign credit for sales to different marketing efforts, so they can know what works and […]
How to Fix Underperforming Google Ads Keywords

If you’re working with Google Ads, you might notice some keywords just aren’t pulling their weight. It can be frustrating when these keywords don’t bring in the clicks or results you had anticipated. So, why do some keywords lag behind, and what can you do to give them a boost? Improving your keywords can really […]